Snakes Downunder is a Queensland reptile park and zoo offering wildlife encounters, education and family experiences. Their existing identity no longer reflected the scale or quality of the attraction, it relied on several competing animal elements and needed simplifying into something stronger and more recognisable. I replaced the crowded logo approach with a clearer system led by a custom snake-inspired 'S' mark, developed the supporting colours, typography and variations, and showed how it works consistently throughout the park.
The updated identity finally matches the scale of the visitor experience. It creates stronger recognition and connects everything from the first roadside impression to the signage and materials visitors see inside the park.
