Fallow Nutrition is a wild-source performance nutrition brand combining modern training needs with natural, primal nutrition. They needed an identity and packaging system that could balance both sides of that story, and their expanding range needed a clear structure so customers could easily tell the Perform, Fuel and Nourish products apart. I created packaging with a clear hierarchy for range, product type, benefits and flavour, while keeping every product recognisably Fallow.
The packaging makes the range easier to understand and easier to recognise as a connected family. It also gives the business a practical structure for adding new flavours and categories without rebuilding the brand each time.
