Bodies by Leash is a women's fitness and nutrition brand helping busy mums feel stronger, healthier and more confident. They needed a stronger, more professional identity that still felt motivating, approachable and personal, and it had to work across fitness programs, nutrition resources, social content and merchandise without losing its personality. I built a bold identity around strength, confidence and female empowerment, then carried it across every guide, poster, social post and piece of merch so it all felt connected rather than designed one piece at a time.
The finished identity gives Bodies by Leash a consistent, recognisable presence across every part of the business. It looks established and professional while staying energetic, supportive and relatable to its audience.
