COATD is a mobile dessert brand serving chocolate strawberries and waffle wands at festivals and events. Their original direction felt too simple and restrained for a business competing for attention in busy event environments. The brand needed to become bolder, more playful and far easier to recognise across the mobile setup, menus, signs and merchandise. I built a bright, confident identity around hot pink, soft pink and black, then developed a flexible logo family and carried it across the vehicle, menus, signage and merchandise so the whole setup feels considered from every angle.
The new look gives COATD the visibility it needs in crowded event environments. Customers recognise the business quickly, understand what it sells, and get the same personality across every touchpoint.
