Boo Boo Buddy is a children's comfort and safety brand creating friendly products that help families manage everyday injuries and stay connected at home. They needed a brand children would find comforting and parents would trust, and the packaging and instructions had to explain important product information clearly without feeling clinical or overwhelming. I brought together soft colours, friendly characters and clear information across the whole customer experience, simplifying technical instructions into easy steps.
Boo Boo Buddy now has a professional, trustworthy identity that keeps the warmth that makes the products appealing to children. The client has had plenty of positive comments on the finished branding and packaging, a good sign the new look is landing with customers.
